For many years, the Nordstrom Anniversary Sale (NAS) has been my absolute favorite sale. I’d look forward to the sale all year and go online to check out the offerings shortly after midnight on the first day of “pre-selections” for Nordstrom cardholders. I would usually make multiple purchases before the sale was over, both online and in the store. Over the years, I’ve spent far too much money at this sale and have often bought things that I later regretted purchasing.

Do you shop the Nordstrom Anniversary Sale every year?
NAS Blog Posts Over the Years…
Every year since starting this blog, I’ve done a post about NAS. The first year (2013), I opted to skip the sale entirely, which was empowering for me at the time and proved to myself that I could successfully resist shopping temptation. The following year, I went back to the sale with good intentions, but encountered some of the same difficulties I had in the past, spending too much time, energy, and money on the process.
My NAS post last year was about FOMO and the marketing messages that Nordstrom used to trigger our fear of missing out and get us to shop more. I shopped the sale last year, too, but ended up returning the lion’s share of what I bought. Fortunately, however, I spent a lot less time on the experience and didn’t feel that I overdid it, even in the face of the intense marketing messages directed toward Nordstrom shoppers.


