The Nordstrom Anniversary Sale (NAS) just ended this past Sunday. This is not only Nordstrom’s biggest sale of the year, it’s also my favorite sale and I’ve been eagerly awaiting its arrival every summer for as long as I can remember. Longtime readers of this blog may remember that I opted to sit out the sale back in 2013 and that I spent too much time, attention, and money on it last year. This year, I set the intention of finding a happy medium between avoiding the sale altogether and overdoing it.

Did you shop the NAS this year? (images: Nordstrom.com)
I ended up shopping the sale in person twice this year and also ordered some things online. I will debrief how I fared toward the end of today’s post, but there are other topics I would like to cover first that are far more relevant to all of us. Specifically, I would like to address how sales like NAS are marketed to customers and how the messages that consumers receive affect our buying habits. I will share my reactions to the messages I saw in the pre-NAS marketing materials this year, as well as to the signage within my local Nordstrom. I would also love to get your input on how retail sales are marketed and how you respond to the barrage of messages pressuring you to buy.


